More than ever, consumers want values-first brands that lead with a human-centric, inclusive mindset. But savvy startups are recognizing that this long, dark stretch has also raised new opportunities to grow and scale their businesses. Along with social media and word-of-mouth referrals, compelling founder stories will continue to be the most effective path to consumer acquisition and retention. When consumers feel like they are part of something bigger, they will not only support the brand, they will also refer friends. As engagement builds, so too will a sense of belonging and inclusion. As their contributed stories accumulate, you can gain insights into what they care most about and why. Three: Engagement fosters a sense of belonging.Д«y first engaging your consumers, you can then encourage them to share their stories. You want to invite others to see the world through your lens. This is the time to use your imagination, flip the script and challenge conventional wisdom. Decide on the stories that need to be told and carefully consider who should be telling them and how. Perhaps you need to tap into a core belief around equity and persuade your audience that they deserve to access the same products, education or services as wealthier consumers. If youвЂ™ve developed a supply chain and production methodology that is environmentally friendlier than the competition, educate consumers around that and ask them to stand up in favor of your companyвЂ™s approach. In many cases, there may be an element of education that must take place. Start by asking questions like вЂњWho is our company for? What do our consumers care about?вЂќ Based on those answers, decide the stories that you would like, or that you need, to tell. It covers the advantages and disadvantages of each and will help the modeller to decide whether to replace the tracks supplied in a model kit with an aftermarket accessory. Successful engagement strategies should focus more on what is driving your consumer. This article is a brief guide into the different types and materials available to scale modellers for representing tank and AFV tracks. Two: Tell your stories and access your consumersвЂ™ core beliefs. This has been a winning strategy, and my team and I would argue itвЂ™s become table stakes for todayвЂ™s companies. Companies that focus on their why, their culture and their values donвЂ™t have to pay top dollar to recruit talent they attract top talent because of their mission, their aspirations and the impact they seek to have. When these values are integrated into every aspect of the organization, they become a competitive advantage, particularly in a companyвЂ™s ability to attract and retain top talent.

It is not surprising to the team that the North Star for all of these companies has been establishing their core values before launch. My partner and I, at Victress Capital, have always backed diverse founding teams.

However, there has been one constant in this thesis.

My team and I spend a lot of time thinking about the evolving consumer and deriving insights into where the future opportunities will be. Let your imagination thrive and build the toy train set of your dreams.Brands and retailers alike, who try to circumvent the system and think tactically about inclusion, will never win. Play with boosters, musical bells and ramps to make your train set an exciting ride! For a more complex railway system, add junctions and even introduce multiple trains.ДЇrom sprawling green countryside to desert towns, and atmospheric foggy industry sites to vibrant circus setups, countless options await you and your train set. Make your train your own, selecting colours and patterns. Customise your world further by altering terrain and fog colours. Add trees and foliage from various world biomes, buildings, stations, animals, vehicles, decor and more. This will often balance itself out over time, but itвЂ™s a dangerous trap to dig your way out from. If youвЂ™re telling prospective customers that you canвЂ™t start their project for nine months, itвЂ™s going to be hard to win new jobs. Having a long backlog can be an issue as well. Start with a pre-made environment, be it a modern lounge or a night time Winter wonderland, or jump into an entirely blank world canvas. A long construction backlog can spell trouble, too. Once youвЂ™re ready, hop into the driverвЂ™s seat and ride your little train in first-person view вЂ“ controlling the speed and direction, as you ride the rails. Jump into an expansive sandbox and lay down track pieces, create bridges and build towns with TracksвЂ™ easy to get to grips with gameplay. Tracks is a beautiful toy train set builder which gives you the tools to play without limits.

Another word for track builders